When Mrs Estée Lauder created her namesake brand, she knew its success would rely on making women feel confident. As a trail-blazing woman in a male-dominated industry, she understood what women wanted to feel – not just how they wanted to look. As Estée once said, “Women share a common language. No matter our culture, our background, we understand each other.”
Today, our founder’s commitment to making women feel confident continues with our Beauty Advisors. In celebration of International Women’s Day, we asked our very own Estée experts to tell us what it means to empower women through beauty.
Jayshree’s Story
“Beauty can empower a woman with untamed confidence. Just putting on my favourite red lipstick has the power to completely change my mood!
My first recollection of being at a beauty counter was when I was in my early 20s. I was buying my first premium foundation and I remember how it made me feel; I was so confident in my 'new skin'.
I want the women who come to my counter to feel how I did: happy, confident and like they can tackle anything. That’s the power of a Beauty Advisor.”
Joanne’s Story
“I’ve been in this industry for 19 years and I’ve encountered all types of skincare and makeup concerns. As a Beauty Advisor, it’s important to find solutions that make people feel confident and heard.
I feel that my customers see me as a friend. They feel comfortable talking to me about issues like ageing and, as a mature woman, I understand these concerns. It’s nice to know that I make a difference.”
Katie’s Story
“I’ve had the honour of having countless powerful conversations with women from all over the country. It's not only makeup, skincare and fragrance that we have to offer – it's the connections we build and the confidence we can reignite. That's what it's all about.”
Pauline’s Story
“I like making women feel good about themselves, and it makes me feel confident knowing that I have the knowledge to look after my skin. Beauty makes me feel empowered, especially knowing the Estée Lauder heritage – she was one of the first lady entrepreneurs.”
Shumirayi’s Story
“Being a woman in beauty means I help spread positivity to other women. I want everyone I meet on counter to feel heard, appreciated and confident. I always make sure I take my time with each customer and go above and beyond for them.”
Heidi’s Story
“I’ve only been a Beauty Advisor for eight weeks, but already I’ve received a lovely letter from a client who said my skills had given her back her confidence. For me, it’s not just the finished result: it’s the ritual, application and skincare prep that I find so satisfying and beautiful.
Makeup, whether we wear it or not, is about choice. I don’t apply makeup to change into someone else – I’m empowering myself.”
Fatma’s Story
“It means a lot to me as a Beauty Advisor when I help people recognise their natural beauty, whether that’s helping them look beautiful with our amazing products, targeting the signs of ageing or helping them achieve a new look.”
Theresa’s Story
“I love being a part of the Estée Lauder family. Working for a brand that was created by a woman for women is something special. I make a difference by being there for anyone who approaches my counter. Beauty Advisors help make people feel comfortable and safe, then send them away feeling more confident. It’s a beautiful thing.”
Chris’ Story
“The difference I make as a Beauty Advisor is simple: it’s when clients are amazed with their results after a skincare or makeup session! Their happiness is priceless. I love making their day special. As for me, I’m totally empowered and confident. I feel and look younger than I did 10 years ago!”
Iryna’s Story
“Beauty is more than flawless makeup. When you use your skills to make a woman look and feel good, you boost her confidence, you straighten her shoulders, and you help her find her self-esteem. I feel most empowered when I help give women the confidence they seek. I help my customers look the best version of themselves at every age.”
Francesca’s Story
“I've always had such a passion for beauty! As a plus-size woman with tattoos and an invisible disability, being able to represent people like me means so much! I think everyone should have the opportunity to feel confident and beautiful in their own skin.
Beauty gives me the ability to express myself and be authentically me, whether that’s a red lip to boost my confidence, a skincare routine that makes me feel beautiful or a fun eyeshadow look.
I love being able to teach customised looks and create a positive experience for customers. Watching them leave with a smile on their face, feeling empowered and confident, makes my day! That's the difference I want to make.”
Whether you’d like personalised beauty advice, skincare tips or a new makeup look, our Estée experts are ready and waiting to help. Book your free confidence-boosting Beauty Service now, available in-store or online.